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I really don't think they need to do this. The cool thing about house painting is 1 job usually covers the cost of all the leads spent for the month.įake leads - IDK. You have to look at the total amount over the course of the month if you want to justify it. It can add up quickly, and if you're not selling - well, you've thrown like $600-800 on 10 leads. This is why so many people get frustrated with HomeAdvisor. (You can submit credit for these, however, unless the phone number doesn't work or is disconnected, they really don't credit you - they see the lead as your customer for life whether they're ready to buy now or not No answer, 'not in the market', 'no longer interested', 'changed mind', 'already had job done' etc. We've done over 35 jobs directly related to leads we've received from HomeAdvisor clients (word of mouth, neighbors) *Sorry, wish I had the total sales number for this!

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I anticipate spending to decrease from 3k to around 2k per month by June as word of mouth starts to spread more and more (This is the start of our 3rd full year) They have the ability to select us from the SEO ranking page (TOP 10 Painters IN _) which is freeĪbout 10 jobs out of 17 per month come from HomeAdvisor, we're starting to really develop and receive word of mouth, and other grassroots marketing resources.

So, we're very dominate in the area here for this service. We have 93 Reviews on HomeAdvisor alone, 90 of which are 5-Star. We receive around 24-28 leads per month (Leads range from $60-100) Depending on job type, whether they're 'budgeting & planning' or 'ready to hire'Įach lead is put through our CRM and sent an auto-responder if we're unable to contact them via phone (very rare, we have a good phone follow up system)

I have 1 Sales rep responsible to do estimates.he makes a flat commission ($100 per sale) and I have an admin that follows up with them as the leads come in. In other words, things that I didn't want to do (low margins, no predictability.)Īs of now, I'm spending about 5% of my gross sales (Average - $61,000) on HomeAdvisor. Essentially, I would get calls for people wanting:Įtc. With Google or Facebook, I don't have that luxury. Which means, to me at least, they've already gotten past whether they want to do it or not, set a budget for it, and are ready to do business as long as they meet the right pro. In my area, for the budget I set (when I first started) I was guaranteed to get about 9-11 leads per month. What this means is, the Homeowner would categorize that they wanted the outside of their house painted, and I would get only those leads. When I first started, I was able to tailor my leads for 'Exterior Painting' only. Let's talk about one of the best strategies I've been able to develop through the use of this service: Job Targeting. They spend the MOST on advertising, which means they have the most reach. Here's some examples of services you can book through HA: It's a paid-lead generation company that specializes in helping homeowners find reliable contractors to help them with their home-improvement projects. This is a HUGE market - partially because the big guys are busy with commercial projects.Leaves a nice gap for us small guys to get in there and do the residential repaints.įirst, let's talk about what HomeAdvisor is: I specialize in exterior & interior repainting.

A lot of you ask me about HomeAdvisor so here's the scoop:

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